Our mission is to provide all children with access to safe and educative toys through supporting the sustainable growth of the toy sector value chain in the region and advocating the importance of learning through play. We strive to achieve this through serving as a platform for discussion, exchange of information, and proactive advocacy work that promotes the interests of the various stakeholders in the value chain.

With strong networks throughout the region, we bring companies and stakeholders together to share knowledge, target industry problems, raise public awareness, and engage with policymakers and influencers to find solutions.

To support its mission, SEATA needs you

  • To create a strong, single voice for the Southeast Asian toy industry supply chain
  • To share knowledge and inputs from your business’s industry expertise
  • To advocate for global industry best practices and growth oriented policies
  • To shape a successful future for Southeast Asia’s toy industry