Hasbro is a U.S.-based global play and entertainment company with operations throughout the world, including Southeast Asia. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for global audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.
SEATA will be working with new members and affiliate organisations across the value chain including manufacturers, importers, distributors, laboratories, local associations and working groups, and relevant NGOs, to build an organization to represent the interests of the toy value chain and promote its growth and sustainability.


Based on the iconic LEGO® brick, LEGO is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China,and Singapore. Founded in 1932, The LEGO Group is a family owned business based in Billund, Denmark. The owner is Kjeld Kirk Kristiansen – his three children are co‑owners. The company employed 17,294 people across the globe by the end of 2015. The LEGO Group has enjoyed continuous growth for the past 11 years and LEGO products are sold in more than 140 countries all over the world. The LEGO Group consists of several subsidiaries, including LEGO® Education . The LEGO System in Play is universally appealing and has unlimited possibilities. It encourages children around the world to engage in fun and creative play and allows them to build anything they can imagine.


Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl(r), Barbie(r), Fisher-Price(r), Hot Wheels(r), Monster High(r) and Thomas & Friends(r), among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Matteloperates in 40 countries and territories and sells products in more than 150 nations. Visit us online at


Cartamundi is the world’s largest manufacturer and distributor of playing cards and board games. Excellent manufacturing is our core business since 1765. Being a Belgian company with global presence we have been serving customers in Asia, Australia and New Zealand from our regional office in Singapore since 2002.

Our mission is to share the magic of playing together. Our cards and games connect people of all generations across the globe. Even when you do not know our name, you have experienced our magic. We are the brand you don’t know you love.

We manufacture and distribute cards and games for young and old. Our brands include Copag, Eagle, Ace and Shuffle. We can also help you with design and production of your game. Check out our retail catalogue and contact us directly for more information related to games manufacturing services.

Cartamundi also supplies customized casino playing cards to customers across Asia Pacific. Our casino cards are manufactured on dedicated lines at our factory in Belgium to guarantee maximum quality and security.

Finally we design and develop unique and playful loyalty and promotional campaigns relying on our expertise of working with top global brands such as Disney, Star Wars and Hasbro.


“Dreams and Excitement to Children, Mind of Play to Adults”

The EPOCH Group believes there are two missions in the toy industry.

The first mission is to provide children with a toy that will teach what we believe is the most important lesson for children to learn and to pass the lesson on to future generations. This lesson is a human’s everlasting theme of “nature”, “family”, and “love”. If we teach this lesson, we will be nurturing the minds of children with gentleness and kindness.

The second mission is to instill the idea of play in the mind of adults and seniors.

Today more than ever before people want to lead fulfilling lives as adults and seniors. We believe the key to this goal is to develop products that provide peaceful time and entertainment for all generations.

To achieve these two missions, we will need to develop products that meet the new expectations of new consumers we have never met.
EPOCH Co., Ltd. is a toy manufacturer based in Tokyo, Japan. We develop many product lines including Sylvanian Families (known as Calico Critters in United States), Aquabeads, which are art and craft toys, baseball table-top games boards, jigsaw puzzles with frames, capsule toys for vending machines, and collectable trading cards, among others.

Sylvanian Families has a high recognition rate as it is distributed in 55 countries around the world.

Feld Entertainment

Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 75 countries on six continents and include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice, Disney Live! and Sesame Street Live!


Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market.

The Ferrero Group is present with more than 40,000 people across 55 countries; it has 22 production plants around the world, of which 3 are part of the Michele Ferrero Entrepreneurial Project in Africa and Asia. In addition, at the beginning of 2015, the Group set up the Ferrero Hazelnut Company (HCo) that includes 6 agricultural companies and 8 manufacturing plants. Ferrero products are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.

Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder+Sport programme.

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