Cartamundi is the world’s largest manufacturer and distributor of playing cards and board games. Excellent manufacturing is our core business since 1765. Being a Belgian company with global presence we have been serving customers in Asia, Australia and New Zealand from our regional office in Singapore since 2002.

Our mission is to share the magic of playing together. Our cards and games connect people of all generations across the globe. Even when you do not know our name, you have experienced our magic. We are the brand you don’t know you love.

We manufacture and distribute cards and games for young and old. Our brands include Copag, Eagle, Ace and Shuffle. We can also help you with design and production of your game. Check out our retail catalogue and contact us directly for more information related to games manufacturing services.

Cartamundi also supplies customized casino playing cards to customers across Asia Pacific. Our casino cards are manufactured on dedicated lines at our factory in Belgium to guarantee maximum quality and security.

Finally we design and develop unique and playful loyalty and promotional campaigns relying on our expertise of working with top global brands such as Disney, Star Wars and Hasbro.

Feld Entertainment

Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 75 countries on six continents and include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice, Disney Live! and Sesame Street Live!


Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market.

The Ferrero Group is present with more than 40,000 people across 55 countries; it has 22 production plants around the world, of which 3 are part of the Michele Ferrero Entrepreneurial Project in Africa and Asia. In addition, at the beginning of 2015, the Group set up the Ferrero Hazelnut Company (HCo) that includes 6 agricultural companies and 8 manufacturing plants. Ferrero products are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.

Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder+Sport programme.

For further information visit: and


Hasbro is a U.S.-based global play and entertainment company with operations throughout the world, including Southeast Asia. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for global audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.
SEATA will be working with new members and affiliate organisations across the value chain including manufacturers, importers, distributors, laboratories, local associations and working groups, and relevant NGOs, to build an organization to represent the interests of the toy value chain and promote its growth and sustainability.


Based on the iconic LEGO® brick, LEGO is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China,and Singapore. Founded in 1932, The LEGO Group is a family owned business based in Billund, Denmark. The owner is Kjeld Kirk Kristiansen – his three children are co‑owners. The company employed 17,294 people across the globe by the end of 2015. The LEGO Group has enjoyed continuous growth for the past 11 years and LEGO products are sold in more than 140 countries all over the world. The LEGO Group consists of several subsidiaries, including LEGO® Education . The LEGO System in Play is universally appealing and has unlimited possibilities. It encourages children around the world to engage in fun and creative play and allows them to build anything they can imagine.


Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl(r), Barbie(r), Fisher-Price(r), Hot Wheels(r), Monster High(r) and Thomas & Friends(r), among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at


#sbabam is dedicated to creating, designing and selling in newsagents and large distribution channels toys, accessories and fun novelties that are in line with the latest trends, colourful, simple appealing and easy to enjoy with others.

#sbabam is a TEMAPROM GROUP line and is the brainchild of a team of creative and dynamic professionals, ever ready to develop new ideas and turn them into novel things. In Italy and Abroad, we create objects, imaginative ideas, the chance to change: we promote the pleasure of spending time together, imaginative play, enjoying oneself and smiling in good company, the opportunity to grow and better ourselves and others.

The Future Playground

The Future Playground works with businesses, brands, and IP owners on tailor-made, innovative and tactical marketing, digital/technology and branding solutions supported by in-depth local knowledge and insights into kids and families.

We aim to provide market-access and presence for brands, content/IP owners, animators and inventors from International markets expanding into Asia and vice versa.

Work with brand owners to develop culturally-sensitive, locally-relevant marketing & promotions strategies in a meaningful and sustainable way.

Our global reach is amplified by our representation of, and affiliation with, companies based in Asia, North America and the UK.