Members

MATTEL INC.

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl(r), Barbie(r), Fisher-Price(r), Hot Wheels(r), Monster High(r) and Thomas & Friends(r), among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Matteloperates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com. Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl(r), Barbie(r), Fisher-Price(r), Hot Wheels(r), Monster High(r) and Thomas & Friends(r), among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Matteloperates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

LEGO

Based on the iconic LEGO® brick, LEGO is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China,and Singapore. Founded in 1932, The LEGO Group is a family owned business based in Billund, Denmark. The owner is Kjeld Kirk Kristiansen – his three children are co‑owners. The company employed 17,294 people across the globe by the end of 2015. The LEGO Group has enjoyed continuous growth for the past 11 years and LEGO products are sold in more than 140 countries all over the world. The LEGO Group consists of several subsidiaries, including LEGO® Education . The LEGO System in Play is universally appealing and has unlimited possibilities. It encourages children around the world to engage in fun and creative play and allows them to build anything they can imagine.

HASBRO

Hasbro is a U.S.-based global play and entertainment company with operations throughout the world, including Southeast Asia. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for global audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.
SEATA will be working with new members and affiliate organisations across the value chain including manufacturers, importers, distributors, laboratories, local associations and working groups, and relevant NGOs, to build an organization to represent the interests of the toy value chain and promote its growth and sustainability.